Mastering The AI Operating Model – Insight, Automation & Engagement
Monday – December 11, 2017
9:00am Summit Kick Off
Srividya Sridharan, VP, Research Director, Forrester
Where do I start with AI? What is the business case for infusing AI into my enterprise? How will AI impact my employees, customers and partners? These big questions and many more are on the minds of senior leaders, CMOs, CIOs and CEOs. Forrester will kick off AI World by providing a simple framework to think about how enterprises today can leverage and get ahead of the surging interest in AI.
Michele Goetz, Principal Analyst, Forrester
AI will stretch a company’s roles, skills, and processes when it comes to designing, deploying, and taking advantage of AI. Forrester will lay out an enterprise AI operating model that includes using AI for insights, automation and engagement to help companies prepare for this transformational change.
9:25am – Executive Roundtable
Moderator: Michele Goetz, Principal Analyst, Forrester
Panelists: Dr. William Mark, President, Information & Computing Sciences, SRI International
9:50am – Keynote
10:10am – Kjell Carlsson, Senior Analyst, Forrester
AI technologies make it possible to extract valuable insights from across your business, often from entirely new sources and with unprecedented levels of accuracy. In this session, learn how to make the most of these AI-driven insight technologies.
10:25am – Networking Break
10:45am – J. P. Gownder, Vice President, Forrester
Automation technologies are reshaping the workplace and the way your business engages with its customers. There’s a lot of talk these days about the bleak future of employment. But the future of jobs isn’t nearly as gloomy as many prognosticators believe. In reality, automation will spur the growth of many new jobs, including some entirely new job categories. Hear from Forrester on the true impact of AI on automation.
11:00am – Keynote
11:20am – Michael Facemire, Vice President, Forrester
Websites gave brands an opportunity to put up a billboard for their customers to see; mobile apps gave them an opportunity to get a little closer. Chat platforms , and chat bots on those platforms, allow us to have a real-time conversation with our customers. Most companies have barely wrapped their heads around the power of mobile. Learn from Forrester on to incorporate conversational interfaces into this burgeoning digital portfolio to drive customer engagement.
11:35am – Executive Roundtable
Moderator: Srividya Sridharan, VP, Research Director, Forrester
11:55am – Wrap-Up – Srividya Sridharan, VP, Research Director, Forrester